OK, so small (or excuse me, “tall”) coffee at Starbucks in the Czech Republic costs $3.00 (50 Crowns) which is about twice as much as in the USA and do you think people are buying it? YES THEY ARE! The Seattle-based chain is in fact doing so well that it is planning on doubling its stores in the former Eastern Europe over the next 5 years. Prague has 9 stores right now and 2 in Poland. The expansion is planned for other Czech cities as well as into Hungary and more of Poland. So while Starbucks is in the process of closing 600 poorly performing stores in the US, Eastern Europe may hold the company above the water.
The whole article about Starbucks in the Czech Republic can be found here (click here).
PS: Tak si predstavte, ze male kafe v prazskem Starbucksu stoji 50 Kc ($3.00), coz je tedy dvakrat vice nez co to stoji v US. Clovek by si myslel, ze obchod prodelava…ani nahodou! Starbucksuv profit totiz primo rozvkveta. Tento Seattlovsky retezec planuje behem 5-ti let zdvojnasobit pocet obchodu v cele vychodni Evrope. Praha jich ma zatim 9, Starbucks se ale chysta take do dalsich ceskych mest, take do Madarska a do mensich mest v Polsku. Zajimave je, ze v USA se tomuto retezci moc nevede. V pristich 18 mesicich ma zavrit kolem 600-ti neprospesnych pobocek, tedy Evropske pobocky maji tuto potapejici se lod asi zachranit. Uvidime.
Cely clanek o Starbucksu v Cechach si muzete precist zde (kliknete zde).If you liked this post buy me a coffee! (Suggested:$3 a latte $8 for a pound) Thanks!