OK, so small (or excuse me, “tall”) coffee at Starbucks in the Czech Republic costs $3.00 (50 Crowns) which is about twice as much as in the USA and do you think people are buying it? YES THEY ARE! The Seattle-based chain is in fact doing so well that it is planning on doubling its stores in the former Eastern Europe over the next 5 years. Prague has 9 stores right now and 2 in Poland. The expansion is planned for other Czech cities as well as into Hungary and more of Poland. So while Starbucks is in the process of closing 600 poorly performing stores in the US, Eastern Europe may hold the company above the water.
The whole article about Starbucks in the Czech Republic can be found here (click here).
PS: Tak si predstavte, ze male kafe v prazskem Starbucksu stoji 50 Kc ($3.00), coz je tedy dvakrat vice nez co to stoji v US. Clovek by si myslel, ze obchod prodelava…ani nahodou! Starbucksuv profit totiz primo rozvkveta. Tento Seattlovsky retezec planuje behem 5-ti let zdvojnasobit pocet obchodu v cele vychodni Evrope. Praha jich ma zatim 9, Starbucks se ale chysta take do dalsich ceskych mest, take do Madarska a do mensich mest v Polsku. Zajimave je, ze v USA se tomuto retezci moc nevede. V pristich 18 mesicich ma zavrit kolem 600-ti neprospesnych pobocek, tedy Evropske pobocky maji tuto potapejici se lod asi zachranit. Uvidime.
Cely clanek o Starbucksu v Cechach si muzete precist zde (kliknete zde).
If you liked this post buy me a coffee! (Suggested:$3 a latte $8 for a pound) Thanks!
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Yes, surprising as it might sound they’re doing very well. But Czechs think you’re a fool when you shell out 95kc for a tall cappuccino.
Mainly their customers are tourists: their locations are on the busiest tourist routes: Malostranske namesti, Palladium (big shopping center in Nam Republiky), Staromeske nam, Vaclavske nam, etc…
I doubt they will do as well in Bratislava or Warsaw (which both have a lot less tourism than Prague) unless they’ll open just one store in the center.
To their credit Starbucks here is the only one to have GREAT customer service that goes as far as not doing nonsense with change they can give you back if you pay with food tickets.
Yes, I agree. When we visited last year, Starbucks was one of the first things my kids noticed.And of course, wanted to go there because it was something they were familiar with and knew what to expect. I don’t believe there was anybody inside who spoke Czech.
Wow, that’s really interesting! I can’t wait to go there and experience the atmosphere myself 🙂 I used to work at Starbucks so I have a ‘special’ relationship with the company. And yes, their big thing was to be ‘welcoming to the customer’ :))
Did you say there was one in the Old Town Square? I can’t imagine that!
Yeah there’s one right at the corner before you enter Staromeska coming from Mustek, it’s probably even more in place than all those noisy restaurants that have tables right on the square 😉
Wow, so somewhere close to the St. Nicholas church,right? At least it’s not inside the the Orloj! You know, these big chains (Sbux, McDonnalds..) like to settle down at these 11th century buildings a lot..
@Tanja, LOL they do, i remember a McDonalds just in front of the Pantheon in Rome; wonder if Nero wouldn’t burn it down should he come back from the dead 😉
Yes, I have a feeling that Nero’s ghost will burn down the one in Rome and if that ever happen to Prague those poor baristas would undergo some serious Orloj defenestration ;))
:-)) or maybe the Golem would pop-in for a frappuccino and do justice!
Starbucks is piece of crap… When I want to have a good coffee, I go to Dunkin Donuts ,,,,
In USA, at least in NY and NJ, there are small family owned coffe shops popping up all ovewr the places and driving Starbucks out of business… Yes, Starbucks is supporting the Fair Coffee Trade….it is a bare gimmick.
I always prefer to go to a cozy family owned coffee shop and have a nice conversation there with owners while sipping a coffee, which is being roasted on premises. I HATE chain restaurants, shops and chain anything else…. We had chains under commies, why do we have chains under “blood sucking” capitalists?
To Lorenzo: Or worse, Golem will be doing the defenestration!
To Vlastimil: C’mon, Vlastimil, you have to admit their coffee is good!
no, Starbuck’s coffee sucks… too sweet, too many calories, not too much coffeine…(at least me, I can never wake up after drinking this coffee)
Vlastimil,we have chains because people go for the product. They will know what to expect in McDonald’s, when they travel in the middle of no-where, or when they are in a hurry. However, I do see your point as well. It is nice to go to a place where everybody knows your name.I think it is very European actually 🙂